Building This Blog

February 24, 2019

Why Build My Own Blog Setup

There are many blogging platforms that are simple to use and very effective. This is not one of those platforms. The strongest (but maybe the weakest) reason I have chosen to create this is that I simply like building things. I like owning all my data and controlling the entire process. I get to style the posts exactly how I want. It's very satisfying to build something from (almost) nothing and put it out there in the world. I say almost because I am using readily available open source code and am using a third party for hosting. I'm not a savage!

As a note, the GitHub is a living repo, and these files are subject to change. Some already have!


This is going to be a blog, so obviously it needs to have different pages for each topic I decide to write about, starting with this one. It needs to live under my own domain name. Each blog post will be a standard markdown file. I need to be able to have a reasonably quick feedback loop to see my changes reflected in a browser during development and authoring. This post will detail how to set up such an environment and deploy it to Netlify.

Each individual post in the blog we will make will be a simple Markdown file that gets translated into a fully formed HTML page. I have some experience with Metalsmith, which will be the beating heart for this conversion. The produced HTML files then can be served directly over the internet.

This code for this blog is hosted publicly on github and the blog itself is hosted using Netlify for free with their personal tier. Thanks Netlify.


The project is built off of Metalsmith and uses the handelbars template language. It uses an nginx container to serve the files in development, and nodemon to automatically rebuild each file.


Metalsmith provides an easy and convenient way to construct a static site. I like to think of Metalsmith as a pipeline mapping process. It applies each plugin in succession to every page starts as a markdown file that gets translated into HTML that gets inserted into a template.


// main.js
import Metalsmith from 'metalsmith';
import babel from 'metalsmith-babel';
import collections from 'metalsmith-collections';
import layouts from 'metalsmith-layouts';
import markdown from 'metalsmith-markdown';
import permalinks from 'metalsmith-permalinks';
import sass from 'metalsmith-sass';
import debug from 'metalsmith-debug';

const production = process.env.NODE_ENV === 'production';



  .use(collections({ sortBy: 'date' }))
  .use(permalinks({ relative: false }))



  .build((err) => {
    if (err) throw err;

Each plugin mutates the state and passes it to the next plugin. Because of this, the ordering of each plugin is significant. markdown() translates the markdown to HTML, and must occur before layouts(), because it is important to insert HTML into the handlebars template.

The collections plugin collects and sorts the blog files so that I can build an index on the main page. Permalinks sorts the files in a way that nginx and browsers expect (creating-a-blog/index.html). Sass translates the scss files into plain css, and babel translates modern js into legacy js. Debug prints out debug information when the correct env vars are produced.

Each markdown file defines metadata in its frontmatter that is used by the plugins. For example, the collections plugin groups the files based on the collecitons variable, and orders them by the date. Further, all of the metadata can be used by templates. Title and Date are both expressed in the template and appear in the final HTML file.

The finalized files are all output to the dist/ folder, and this folder can be served directly. You can see in the next section, nginx serves this folder directly, and later, so does Netlify.

Production Build

There are certain elements that I only want to appear in production. Using the standard NODE_ENV environment variable, I add a piece of metadata that I use in the layouts to express these elements cough cough Google Analytics cough cough.



Nodemon is a great tool to watch a filesystem for changes and issue a command when changes have been detected. I have added a script in the package.json that issues the nodemon watcher and rebuilds the site whenever a change has been made. In this way, any save will be reflected in the dist file. Metalsmith has a quick build for such a small site so it feels almost instant.


Using an nginx container with the dist folder mounted to serve all the files allows for resolving all internal relative links, like css and js. It starts up quickly, and because the files are mounted in, changes are immediately visible. docker-compose is designed to coordinate an environment with different containers, but here I am using it as a way to save the environment rather than trying to remember later how I started it. I may choose to run my build process in a container later, but for now, this approach is working for me.

# docker-compose.yml
  image: nginx
  container_name: blag-nginx
    - ./dist/:/usr/share/nginx/html
    - 80:80

Something that this process is missing is live browser reloads. Anyone who is familiar with webpack knows the default dev server will execute a reload whenever the build is finished. Sometime in the future, I may try to work that in. I figure this is going to involve replacing nginx with a custom server with websocket functionality. I suspect there may be a library to easily do this, and if not this seems like a great idea of something to open source.

Styling and Javascript

I have chosen to incorporate bootstrap. It is an easy way to style a page, I am somewhat familiar with it, but most importantly, most browsers have bootstrap cached, so there isn't any extra load time or size. At the time of this writing, the main page looks terrible and I haven't really done much. I need to fix that for sure.

Production Deployment


I have found deploying with Netlify a delight. #not-an-ad. Their service is free for people deploying personal sites. Setting up webhooks for GitHub was a snap, so any new code pushed to master will be reflected in production in seconds. They run build commands, and supports many languages and build types. This facilitates not having to check in the dist folder. They made it extremely easy to hook up my previously owned domain and they manage all SSL certs (issued from letsencrypt <3).

They provided an easy way to set up 404 and create redirects by simply adding this file to the dist folder.

Closing Thoughts

Metalsmith provides a simple way to make static parts with reusable parts. It is simple, yet powerful. I did not go into creating customized plugins, because my need was somewhat simple. But you can tailor metalsmith to do whatever you wish.

Netlify was very convenient and extremely simple to set up. The entire setup and deployment of my site (including webhook setup and DNS migration) took about 5 minutes.